Cooper's Hill Cheese Rolling 2025 — Best Falls and Close-Up Highlights

Every spring on Cooper's Hill in Gloucestershire, England, someone rolls a nine-pound wheel of Double Gloucester cheese down a nearly vertical hill, and dozens of people hurl themselves after it at speeds that would concern a trauma surgeon. The Cooper's Hill Cheese Rolling has been running since at least the 1800s — nobody knows exactly when it started because it predates anyone who thought to write it down — and it has become one of the most gloriously unhinged sporting events on the planet. The 2025 edition was captured in close-up detail by It's Good Is That, a brand-new Yorkshire-based YouTube channel that made this their very first upload. The footage shows competitors launching off the top of the hill with genuine conviction, immediately losing all control of their bodies, and tumbling, cartwheeling, and ragdolling down the slope while the cheese bounces ahead at roughly 70 mph. The hill is so steep that the local rugby club serves as the catchers at the bottom, because without them, participants would simply keep rolling into the village. The video pulled 118K views from a channel with 91 subscribers — a ratio of over 1,200 to 1 — proving that the internet will always find footage of people throwing themselves down a hill after dairy products.